Dialing Down My Daily Actions

Yesterday was my first post in a while.  I blurted out “I’m 20K in Debt” and it felt good to finally get that out there.  I know that my massive actions are done rather massively and then not so massively.  Lately I’ve been focusing the bulk of my time putting out fires with google adwords.

I decided in my last post that I needed to get back to structuring my time everyday, but my sales trainer reminded me that…  I won’t be happy simply putting in the time.  He’s right.  I still need time to put out fires, do webinars, get a newsletter up, build a email list and check in with my clients.

Rather than focusing on time we’re focusing on actions.  My goal is to get 2 new clients per week.

2 New Clients Per Week

• 20 New Conversations
• 2 New Conversations Per Day

That’s the goal.

On the marketing side – I’d like 2 blog posts up per week.

Once I can consistently achieve 2 new clients per week I’ll simply double the actions.  I’d like to double it now, but I always bite off more than I can chew.

I don’t know where to begin…

Basically I bent over backwards for a client because I was high on Hopium…  and it fell through.  I invested a ton of $$$ because I knew it was going to work.  It didn’t – I’m literally 20K in Debt.

I made the “mistake” of starting to live like I was making it because I was so sure that it was going to work out.

There I am, no a few hundred bucks to my name and “The Draw” which is my business line is at capacity… a full 20,000.  I’ve been battling with this over the last few weeks.  The battle is in my head.

Part of me thinks… “I can’t believe I was so stupid” and then that little voice starts talking about all the investments I made that haven’t worked out.  The other part of me looks at the brighter side.  I’ve sold my personal training business.  I’ve got enough $$ coming in to stay afloat and I’ve got more than enough time to create a beautiful business for myself.

Where do I go from here?

I was taking a look at my manifestation goals and a letter to myself before I started purging my thoughts and writing this post.  I’ve thought many times about starting a new blog and deleting this website because this contains all the times I failed.  It’s tracked all my shortcomings.  It’s embarrassing.

I’m thinking about doing another blitz or making some drastic change that’ll work.  Fuck – I’ve tried it all.  I just want to beat the shit out of this keyboard.

How can I start winning?  Truly winning…?  What do I need?

The truth is – I don’t need anything else.  I don’t need another book to enlighten me.  I don’t need another training course.  I’ve got all the tools that I need to live the super life.

I just need to do the work.

That’s it – I just need to do the work.

I’m going to check back in 30 days from now.

The changes that I’m implementing are:

• 4 Hours of Solid Prospecting Every Day (solid = I feel good about the action taken)
• 1 Hour of Sales Training Every Day (rehearse my scripts, listen to my phone calls, practice)
• 1 Hour of Content Every Day (putting myself out there as a marketer on Facebook, Youtube, Linkedin and online)

That’s 6 hours Every Day (including weekends).  Weekends will be hard to fit that time into my schedule, but I will make it work.

My scoreboard is my 20K in Debt and end of month income:  (fill it in when I figure it out).

Sigh…

I was winning.  I was up, earning good $$ every month, learning a new skill set and within the blink of an eye I lost my biggest client to date.  Normally I can shake off a loss somewhat easily.  This one is sticking with me.

I bent over backwards for this one client.  It was a 16,000 a month deal.   They took all of my time, energy and I went into the hole for them.  I went into the hole about 12k.

That 12k turned into more like 18-20k because I had started living a winning lifestyle.  I bought myself a new paintball gun, sold my personal training business (good for time, bad for cashflow) and signed up for crossfit for 12 months upfront.  Not to mention treating my wife to lunches & dinners we would have normally ate in.

I’ve never been this low in business.  I can vividly remember being this low back in high school when I battled with depression and anxiety.  I’m not saying that I’m throwing in the towel, but man…  this is a hard blow.

I can only think of everyone who said I shouldn’t do this.  My brother constantly nipping at the short comings in business, my father telling me 3rd party stories with the moral being that I should stick to personal training, having to convince my wife that I can do this, friends not taking my beliefs about business and success seriously.  My boss of 5 years saying “you’ll find something” after firing me.

What to do now…  the choice.

I’ve been sulking for days.  I haven’t been myself.  I can feel it in my bones, my muscles.. my energy is lower.  My partner is giving it another month and then going back to SEO.  I’m pretty sure that means our partnership is through.  We’ll keep our deals in place, but won’t do much further.

Worst case scenario… in the next 2-4 weeks I lose my partnership.  I sell my cars, lease a couple new cars… FUCK IT.

I’ve got to handle the business the way I think it should go.  I’ve got to make it work.  I can’t give up on my dream.  I won’t…  I’ve got to do it for everything that mattered to me.

• Time Freedom
• Snowboarding Mid Week…
• Lamborghini
• Huge House on the Lake
• Giving the FUCK YOU to anyone who doubted me
• Healthy Food for my Growing Family
• Every recital..  every game.. with my beautiful Chloe
• Everything my wife ever wanted

OK – I’m back.  I’m doing it my way.  If my partner is going to jump ship in a month anyway – I’ve got to get it done my way.